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In Croatia, FER is the leading institution driving IoT domain in the country. They are actively involved in FP7 and H2020 IoT projects. On the commercial side, Microsoft is actively promoting IoT and its applications through a series of events.

Awareness of potential benefits of IoT among commercial organizations have increased significantly over the last year. This is demonstrated by companies interested to smarten-up their products and offer connected devices and services, ranging from those related to public lighting and electric energy distribution to agriculture and transport. However, the most widely spread application is fleet management, used rather extensively by enterprises. These applications are not used to monitor locations of the vehicles only, but are integrating a large number of sensors and used to optimize working processes.

Mobile operators in all these countries are also increasingly interested in providing IOT services and entering new markets. The forerunners are the operators with operations in several countries.